60
moisturiser
Launch itA $2.3M/yr market growing +1.9% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.3M£2.3M/yr · 3.8M searches
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay£1.87–£21.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Review moat
Bad12,109avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.07avg listing price — sweet spot $15–$100