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moisturiser for oily skin
Skip itPrices mostly outside the sweet spot ($1.99–$12.43) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£158K£158K/yr · 238K searches
Review moat
Bad9,002.13avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.60avg listing price — sweet spot $15–$100
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.99–£12.43cheapest to priciest tracked listing — scored on the share inside $15–$100