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mira
Worth a lookShows beatable incumbent ratings (3.7★), but soft demand (-58.4% this quarter) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Incredible43.7avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£22.60avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Okay£7.39–£181.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad£76K£76K/yr · 199K searches
Growth
Bad-58.4%90-day search growth — must beat 0% to launch