46
mira wig
Skip itSoft demand (-52.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible64.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good£13.53avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Okay£8.14–£20.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£49K£49K/yr · 49K searches
Growth
Bad-52.0%90-day search growth — must beat 0% to launch