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mini vaseline
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Market size
Great£1.4M£1.4M/yr · 1.5M searches
Review moat
Bad13,857.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.04avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.87–£9.09cheapest to priciest tracked listing — scored on the share inside $15–$100