38
mini micellar water
Skip itPrices mostly outside the sweet spot ($1.59–$9.19) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Growth
Good+46.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,219.83avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£4.27avg listing price — sweet spot $15–$100
Market size
Bad£38K£38K/yr · 83K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.59–£9.19cheapest to priciest tracked listing — scored on the share inside $15–$100