46
mini mascara
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£1.88–£27.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,417.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Avg price
Bad£8.06avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad£74K£74K/yr · 84K searches