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mini deodorant travel size
Skip itPrices mostly outside the sweet spot ($1.23–$15.67) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Growth
Good+33.2%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,345.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£67K£67K/yr · 275K searches
Avg price
Bad£4.30avg listing price — sweet spot $15–$100
Price range
Bad£1.23–£15.67cheapest to priciest tracked listing — scored on the share inside $15–$100