51
mini aftershave set for men
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible£30.33avg listing price — sweet spot $15–$100
Price range
Great£7.37–£72.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£361K£361K/yr · 488K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,054.36avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand