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milk jelly blush
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Good671.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.77–£23.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.49avg listing price — sweet spot $15–$100
Growth
Bad-31.6%90-day search growth — must beat 0% to launch
Market size
Bad£15K£15K/yr · 53K searches
Signals Quality Gap