33
miffy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible28.6avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good£12.90avg listing price — sweet spot $15–$100
Price range
Good£3.36–£31.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£87K£87K/yr · 431K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier