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mielle shampoo
Worth a lookShows low returns (0.1%), but soft demand (-37.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,122.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay£171K£171K/yr · 190K searches
Avg price
Okay£9.94avg listing price — sweet spot $15–$100
Price range
Okay£3.42–£20.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-37.6%90-day search growth — must beat 0% to launch