45
microfibre hair towel
Skip itPrices mostly outside the sweet spot ($3.52–$15.69) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Market size
Good£276K£276K/yr · 893K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,917avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Avg price
Bad£7.09avg listing price — sweet spot $15–$100
Price range
Bad£3.52–£15.69cheapest to priciest tracked listing — scored on the share inside $15–$100