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micro brushes
Skip itPrices mostly outside the sweet spot ($2.45–$7.50) — this niche doesn't clear our bar today.
Conversion
Incredible20.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great293.62avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Avg price
Bad£4.67avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 38K searches
Price range
Bad£2.45–£7.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier