51
merwave
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.52avg listing price — sweet spot $15–$100
Growth
Good+45.0%90-day search growth — must beat 0% to launch
Price range
Okay£4.99–£22.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£153K£153K/yr · 114K searches
Review moat
Bad8,870.46avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand