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menthol cream
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Review moat
Great364.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.75avg listing price — sweet spot $15–$100
Growth
Good+33.8%90-day search growth — must beat 0% to launch
Price range
Good£5.13–£28.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£75K£75K/yr · 40K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand