60
mens wig
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Review moat
Great156avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Avg price
Great£19.58avg listing price — sweet spot $15–$100
Price range
Good£5.01–£132.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Okay£113K£113K/yr · 308K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.4%90-day search growth — must beat 0% to launch