56
mens soap
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.61avg listing price — sweet spot $15–$100
Price range
Okay£0.67–£28.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,682.42avg incumbent reviews — the moat a new listing must climb
Market size
Okay£127K£127K/yr · 202K searches
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand