50
mens shampoo and conditioner
Worth a lookShows low returns (0.1%), but a small market ($63K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£2.88–£27.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.17avg listing price — sweet spot $15–$100
Review moat
Bad5,693.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 74K searches
Signals No Dominant Brand