35
mens lip balm
Skip itPrices mostly outside the sweet spot ($1.17–$15.09) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad8,125.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£75K£75K/yr · 127K searches
Avg price
Bad£5.03avg listing price — sweet spot $15–$100
Growth
Bad-36.1%90-day search growth — must beat 0% to launch
Price range
Bad£1.17–£15.09cheapest to priciest tracked listing — scored on the share inside $15–$100