46
mens face scrub
Skip itPrices mostly outside the sweet spot ($2.28–$17.59) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Market size
Okay£115K£115K/yr · 106K searches
Review moat
Bad4,375.85avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.75avg listing price — sweet spot $15–$100
Price range
Bad£2.28–£17.59cheapest to priciest tracked listing — scored on the share inside $15–$100