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mens body sprays
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,340.8avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.77avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£131K£131K/yr · 138K searches
Price range
Bad£3.92–£18.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand