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mens body mist
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Good624.42avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.07–£26.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.49avg listing price — sweet spot $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Market size
Bad£98K£98K/yr · 89K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand