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mens aftershave
Launch itA $5.0M/yr market growing +20.0% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible£5.0M£5.0M/yr · 10.0M searches
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Incredible£24.39avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great£3.15–£58.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Okay+20.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,252.48avg incumbent reviews — the moat a new listing must climb