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mattifying moisturiser
Skip itPrices mostly outside the sweet spot ($2.96–$12.43) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,682.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.50avg listing price — sweet spot $15–$100
Market size
Bad£37K£37K/yr · 40K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
Price range
Bad£2.96–£12.43cheapest to priciest tracked listing — scored on the share inside $15–$100