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51

matte setting spray

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.54–$12.84) keeps it on the watch list.

Market size 30Growth 55Conversion 96Competition 48Returns 100Price range 0Avg price 18Brand share 36Review moat 22Quality gap 58

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+28.2%

90-day search growth — must beat 0% to launch

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Market size

Okay£137K

£137K/yr · 165K searches

Review moat

Bad9,976.41

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.40

avg listing price — sweet spot $15–$100

Price range

Bad£2.54–£12.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

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