38
massage oil for muscle pain
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,802.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.08avg listing price — sweet spot $15–$100
Price range
Bad£4.78–£17.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£60K£60K/yr · 58K searches
Brand share
Bad95%top-5 brand share — brand-locked demand