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massage lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£24.55avg listing price — sweet spot $15–$100
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great249.6avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.32–£70.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£169K£169K/yr · 59K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Growth
Bad-24.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand