53
mascara
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($2.81–$9.66) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£3.3M£3.3M/yr · 4.8M searches
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£5.22avg listing price — sweet spot $15–$100
Review moat
Bad38,363.59avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.81–£9.66cheapest to priciest tracked listing — scored on the share inside $15–$100