60
mascara shield
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Brand share
Great44%top-5 brand share — no brand owns this niche
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good964.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Avg price
Bad£4.24avg listing price — sweet spot $15–$100
Market size
Bad£15K£15K/yr · 36K searches
Price range
Bad£2.79–£9.49cheapest to priciest tracked listing — scored on the share inside $15–$100