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mannequin head
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£17.65avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good£3.18–£35.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,318.71avg incumbent reviews — the moat a new listing must climb
Market size
Good£333K£333K/yr · 760K searches
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand