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Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Good£14.35avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£3.47–£34.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Review moat
Bad25,348.05avg incumbent reviews — the moat a new listing must climb
Market size
Bad£15K£15K/yr · 1.7M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale