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makeup remover cloth
Skip itPrices mostly outside the sweet spot ($3.10–$12.39) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,670avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.41avg listing price — sweet spot $15–$100
Market size
Bad£30K£30K/yr · 68K searches
Price range
Bad£3.10–£12.39cheapest to priciest tracked listing — scored on the share inside $15–$100