55
makeup organiser
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but soft demand (-30.0% this quarter) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Avg price
Good£14.48avg listing price — sweet spot $15–$100
Market size
Good£602K£602K/yr · 3.5M searches
Price range
Good£6.41–£30.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,012.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand