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makeup brushes
Worth a lookShows low returns (0.4%), but soft demand (-12.1% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 2.9M searches
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£3.29–£19.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.41avg listing price — sweet spot $15–$100
Review moat
Bad9,139.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.1%90-day search growth — must beat 0% to launch