45
makeup brush cleaner liquid
Skip itSoft demand (-31.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Price range
Okay£2.40–£23.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,923.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£8.08avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 74K searches
Growth
Bad-31.1%90-day search growth — must beat 0% to launch