54
makeup bag
Worth a lookShows low returns (1.2%), but weak search conversion (1.4%) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Price range
Great£2.49–£58.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Market size
Good£561K£561K/yr · 4.0M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,210.62avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.88avg listing price — sweet spot $15–$100
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale