40
mac eyeshadow
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£16.92avg listing price — sweet spot $15–$100
Price range
Good£7.05–£37.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,314.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£58K£58K/yr · 111K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand