52
luxury soap
Worth a lookShows low returns (0.2%), but a small market ($58K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Review moat
Great412.95avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.50–£39.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.00avg listing price — sweet spot $15–$100
Growth
Okay+6.5%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad£58K£58K/yr · 99K searches