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lume deodorant
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Growth
Incredible+135.3%90-day search growth — must beat 0% to launch
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good591.32avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£186K£186K/yr · 380K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.01avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.81–£14.91cheapest to priciest tracked listing — scored on the share inside $15–$100