53
lotion applicator for back
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($3.38–$13.28) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Growth
Good+34.8%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,604.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£101K£101K/yr · 168K searches
Avg price
Bad£7.70avg listing price — sweet spot $15–$100
Price range
Bad£3.38–£13.28cheapest to priciest tracked listing — scored on the share inside $15–$100