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loreal vitamino colour conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.07avg listing price — sweet spot $15–$100
Price range
Good£3.47–£39.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,277.41avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£98K£98K/yr · 44K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand