37
loreal true match tinted serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay£109K£109K/yr · 255K searches
Review moat
Bad8,166.16avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.18–£12.60cheapest to priciest tracked listing — scored on the share inside $15–$100