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loreal age perfect
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Okay£170K£170K/yr · 229K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£1.67–£21.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,289.47avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.64avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand