60
loofah
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good£528K£528K/yr · 872K searches
Review moat
Okay1,662.56avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.65avg listing price — sweet spot $15–$100
Price range
Bad£1.56–£11.71cheapest to priciest tracked listing — scored on the share inside $15–$100