40
liquid latex
Skip itPrices mostly outside the sweet spot ($2.68–$16.33) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,385.86avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.59avg listing price — sweet spot $15–$100
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£69K£69K/yr · 99K searches
Price range
Bad£2.68–£16.33cheapest to priciest tracked listing — scored on the share inside $15–$100