40
liquid eyeshadow
Skip itPrices mostly outside the sweet spot ($3.06–$10.90) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,375.4avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.00avg listing price — sweet spot $15–$100
Market size
Bad£27K£27K/yr · 206K searches
Price range
Bad£3.06–£10.90cheapest to priciest tracked listing — scored on the share inside $15–$100