48
lipstick
Skip itPrices mostly outside the sweet spot ($2.59–$15.48) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£286K£286K/yr · 2.3M searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Review moat
Bad11,222.9avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.09avg listing price — sweet spot $15–$100
Price range
Bad£2.59–£15.48cheapest to priciest tracked listing — scored on the share inside $15–$100