40
lipstick sets
Skip itPrices mostly outside the sweet spot ($4.17–$10.31) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,233.28avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.70avg listing price — sweet spot $15–$100
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 275K searches
Price range
Bad£4.17–£10.31cheapest to priciest tracked listing — scored on the share inside $15–$100