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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+40.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,675.5avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Price range
Bad£4.11–£17.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad£42K£42K/yr · 241K searches
Brand share
Bad100%top-5 brand share — brand-locked demand